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Vim li cas Zara thiaj li nrov?

ZARA tau tsim nyob rau hauv Spain hauv 1975. ZARA yog lub tuam txhab khaub ncaws loj thib peb hauv ntiaj teb thiab thawj zaug hauv Spain.Nws tau tsim ntau tshaj 2,000 lub khw muag khaub ncaws hauv 87 lub teb chaws.

ZARA

ZARA tau hlub los ntawm cov neeg zam thoob plaws ntiaj teb thiab muaj cov qauv zoo heev los ntawm cov neeg tsim qauv ntawm tus nqi qis.

Hom Keeb Kwm
Xyoo 1975, Amancio Ortega, ib tug neeg xyaum ua haujlwm, tau qhib lub khw muag khaub ncaws me me hu ua ZARA nyob rau hauv ib lub zos nyob rau sab qaum teb sab hnub poob Spain.Niaj hnub no, ZARA, uas yog me ntsis paub yav dhau los, tau loj hlob mus rau hauv lub ntiaj teb no fashion brand.

Zara Business Model
Tsom ntsoov rau kev ua haujlwm ntawm ZARA
1. Sib txawv ntawm kev ua lag luam tso tawm tswv yim
ZARA hom kev tso npe tuaj yeem ua tiav qhov sib txawv ntawm kev ua lag luam, qhov tseem ceeb yog nyob ze rau cov kev xav tau ntawm cov neeg siv khoom thiab koom nrog cov peev txheej hauv cheeb tsam.ZARA yog lub thoob ntiaj teb zam khaub ncaws hom nrog "tus nqi nruab nrab thiab qis tab sis nruab nrab thiab zoo".Nws siv cov neeg siv khoom nruab nrab thiab siab ua nws cov neeg siv khoom tseem ceeb, kom cov khaub ncaws luv luv tuaj yeem ua tau raws li cov khoom siv high-end thiab zoo-zoo li cov khaub ncaws uas muaj nqi siab, kom txaus siab rau cov neeg siv khoom uas tsis tas yuav nrhiav kev zam.Kev puas siab puas ntsws yuav tsum siv nyiaj ntau heev.
2. Kev ua haujlwm thoob ntiaj teb
ZARA siv cov khoom lag luam pheej yig ntawm Spain thiab Portugal thiab thaj chaw zoo ntawm kev nyob ze rau Tebchaws Europe kom txo tau tus nqi ntawm cov khoom tsim thiab kev thauj mus los, txhim kho lub txee lub neej ntawm cov khoom, thiab tuav lub sij hawm zam qauv ntawm JIT, kom nws muaj peev xwm. muab cov neeg siv khoom nrog cov khoom zoo thiab cov nqi qis.vim li cas.
ZAJ 1
3. Cov tswv yim lag luam tshiab
ZARA siv "Made in Europe" raws li nws lub tswv yim kev lag luam tseem ceeb, thiab ua tiav kais rau cov neeg siv khoom lub hom phiaj uas "Ua hauv Tebchaws Europe" yog sib npaug rau cov khoom lag luam qib siab.Nws lub tswv yim kev lag luam uas tau tsav los ntawm kev xav tau ntawm kev lag luam yog ib qho ntawm cov yuam sij kom nkag mus rau hauv kev ua lag luam.
ZARA muaj ntau dua 400 tus kws tshaj lij tsim qauv, thiab tshaj tawm ntau dua 120,000 cov khoom lag luam hauv ib xyoos, uas tuaj yeem hais tias yog 5 npaug ntawm tib lub lag luam, thiab cov neeg tsim qauv xa mus rau Milan, Tokyo, New York, Paris thiab lwm lub chaw zam txhua lub sijhawm. mus saib kev ua yeeb yam, txhawm rau txhawm rau ntes cov tswv yim tsim thiab cov qauv tshiab, thiab tom qab ntawd simulate thiab ua raws li kev tshaj tawm cov khoom lag luam nrog lub siab ntawm kev zam, rov ua dua ob zaug hauv ib lub lis piam, thiab hloov pauv txhua peb lub lis piam.Qhov hloov tshiab tuaj yeem ua tiav synchronously hauv ob lub lis piam.Cov khoom lag luam hloov pauv siab heev kuj tseem ua rau cov neeg siv khoom rov qab los ntawm lub khw, vim tias cov neeg siv khoom tau tsim cov duab tseem ceeb uas ZARA muaj cov khoom tshiab txhua lub sijhawm.
13+ Xyoo Ntau Lawm Kev Paub

Cia kuv qhia koj txog peb lub Hoobkas garment
AJZ khaub ncaws tuaj yeem muab cov kev pabcuam rau tus kheej daim ntawv lo rau T-shirts, Skiingwear, Purffer jacket, Down tsho, Varsity tsho, tracksuit thiab lwm yam khoom.Peb muaj zog P & D department thiab ntau lawm mus txog qhovtwg system kom ua tau zoo zoo thiab luv luv lead lub sij hawm rau loj ntau lawm.


Post lub sij hawm: Aug-10-2022